Overview

This report, titled Mobilizing the Future, was designed for the U.S. Tire Manufacturers Association (USTMA) to showcase key industry achievements, advocacy efforts, and safety initiatives. The deliverable served as a cornerstone communication piece for stakeholders and policymakers, reinforcing the industry’s national impact and forward-thinking mission.

Problem / Solution

The USTMA needed a visually engaging and professionally structured report to distill complex industry data and messaging into an accessible format for a wide range of audiences — including government agencies, environmental advocates, and industry leaders. It had to be both informative and persuasive.

The solution was a vibrant and cohesive editorial layout that:

• Highlighted key statistics, mission statements, and quotes with clear typographic hierarchy.

• Incorporated branded colors and infographics to bring clarity to complex data.

• Balanced formal structure with energetic visuals to reflect innovation and national relevance.

Design Considerations

Strategic Content Framing: Key figures (e.g., $27B in annual sales, 100K jobs) were emphasized to immediately communicate scale and economic importance.

Branded Infographics: Data points and industry metrics were visualized to increase engagement and retention.

Strong Visual Identity: Consistent use of USTMA’s color palette and iconography reinforced the organization’s professionalism and credibility.

Editorial Clarity: Designed for both print and digital reading, layouts used modular sections and bold callouts to guide the reader efficiently.