Overview

ProTorae Law, a Virginia-based business law firm, needed a high-quality marketing brochure that would communicate its core services, team expertise, and industry focus to prospective clients. Designed as both a physical handout and digital PDF, the brochure aimed to make a strong first impression at events, meetings, and online inquiries.

Problem / Solution

The firm's existing materials lacked cohesion and visual clarity, relying heavily on text without a clear design hierarchy or brand personality. The challenge was to elevate the firm’s credibility while making the content more scannable and client-friendly.

The redesign included:

• Clear service breakdowns with categorized practice groups

• A concise introduction to the firm's mission, message, and values

• A professional team section with headshots and bios

• Strategic use of branding colors and typography for visual structure

• A layout that balances legal formality with design clarity

Design CONSIDERATIONS

Hierarchical Information Design: Legal brochures are often dense with content. Careful typographic hierarchy and layout structure made the information easier to scan while preserving formality.

Team Presentation: A clean grid layout and consistent photo treatment gave the team bios a polished, trustworthy feel — critical for relationship-based industries like law.

Sectional Modularity: The design allows each section to stand on its own or be updated individually, useful for evolving firm structures or practice groups.

Client-Focused Messaging: From the cover letter to the service listings, language and layout emphasized clarity and relevance for business clients and partners.