Overview

Ex Nihilo Power Systems was a solar energy startup offering custom on-site power generation to clients across agriculture, manufacturing, and remote operations. The company needed a web presence that clearly communicated its mission — delivering independence from the traditional energy grid — while building trust with prospective customers through compelling visuals, service clarity, and credibility.

This website redesign aimed to support Ex Nihilo’s brand launch and generate qualified leads by explaining complex energy systems in accessible language and layout.

Problem / Solution

The existing brand had minimal visual identity, and the previous site lacked visual structure, clear messaging hierarchy, and mobile responsiveness.

The new website solves for these issues by:

• Developing a professional digital identity rooted in visual storytelling and bold branding

• Structuring core sections around service explanations, case study highlights, and contact CTA

• Simplifying dense energy concepts into clear copy, annotated diagrams, and iconography

• Applying a mobile-responsive layout with consistent visual rhythm and hierarchy

• Supporting lead generation with clean forms and prominent CTAs

UX CONSIDERATIONS

Message clarity: Prioritized plain-language summaries for solar systems and customer benefits to help non-technical audiences understand the offering.

Visual credibility: Paired real-world photos with infographics to create trust and break up dense text.

Conversion focus: Multiple contact opportunities were built into the flow, including persistent footer CTA and simple, short forms.

Scannable structure: Page templates used strong typographic hierarchy and spacing to support information skimming.