Overview

This promotional brochure for the Center for International Policy (CIP) was designed to communicate the organization’s mission, policy initiatives, and impact to potential supporters, donors, and activists.

Blending vibrant imagery with infographics and accessible copy structure, the design supports quick skimming and strong emotional resonance — ideal for conferences, mailers, and outreach events.

Problem / Solution

CIP needed a modernized communications piece that reflected their evolving platform, diverse policy focus areas, and the energy of grassroots activism. Their existing print materials lacked visual consistency, weren’t scalable for updated campaigns, and didn’t effectively highlight their key impact areas.

The new brochure was designed to:

• Tell the story of CIP’s influence and advocacy using large visuals and strong section headers

• Simplify their complex areas of policy focus through iconography and digestible layout

• Emphasize key statistics (like number of supporters) with high-contrast visual treatment

• Balance professional tone with activist appeal — speaking to policymakers and grassroots audiences alike

• Create a flexible visual system that could extend across future materials

Design Considerations

Accessible layout: Hierarchical typography and clear breakpoints supported both full reads and quick scans

Color for action: A bold palette of blues and greens reinforced the brand while guiding eye movement

Icon-based navigation: Policy areas were visualized with clean icons to help readers understand breadth at a glance

Modular grid system: Design follows a repeatable modular structure, allowing for future content swaps or repurposing

Emotionally resonant: Photography was chosen to reflect real action and advocacy, building reader trust and connection