Overview

Big Lick Veterinary Services, a local vet clinic based in Roanoke, VA, needed a professional yet approachable logo to represent its values of compassionate care and community trust. The goal was to create a brand identity that felt warm, reliable, and flexible across signage and print materials.

Problem / Solution

The clinic lacked a unified visual identity and needed a logo that would work in a variety of use cases—from official documents to merchandise and digital media.

Key solutions included:

• Designing a custom logomark combining a star and heartbeat motif to visually represent care and vitality

• Choosing typefaces that balance strength with friendliness to reflect the clinic’s calm and trustworthy tone

• Building a clean, compact composition that works equally well on stamps, signage, and letterhead

• Framing the mark to keep alignment clear in physical use cases like ink stamps or labels

Design CONSIDERATIONS

Brand tone: Merged medical iconography with familiar, comforting visuals to build community credibility.

Usability: Designed for low-resolution print scenarios (like stamps and invoices) as well as digital use.

Symbolic clarity: Used the heartbeat waveform to evoke pet health and vitality without being overly clinical.

Versatile footprint: The rectangular layout ensures consistent reproduction across business cards, forms, and physical signage.